He spends 300 nights a year living in strangers’ homes around the world –  from Siberia to Saudi Arabia to the slums of South America – where he carefully observes people’s habits. Small details, he says, reveal telling, yet unrecognised truths about societies and cultures, information which is invaluable to large brands.

"Don’t be shy about being young at heart because that is how you preserve your creativity. If there’s one thing missing on planet earth right now it’s creativity."

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https://www.virgin.com/entrepreneur/virgin-podcast-martin-lindstrom